Update (08/22/2017): The cereal promos can be found not only in Cinammon Toast Crunch, but Honey Nut Cheerios, Lucky Charms, Cocoa Puffs, and Golden Grahams.
The latest edition of Cinnamon Toast Crunch cereals are now carrying special Pokemon TCG promo booster packs! Each booster pack comes with three of twelve reprinted cards, with one of the three cards guaranteed to be a holo card.
While eight of the twelve cards are common reprints from sets, there are four holo Sun & Moon black star promo cards which are reprinted on an exclusive holofoil paper: Rowlet, Litten, Popplio, and Pikachu. These four cards are thus exclusive to this product, but luckily you’ll get at least one of them in each booster pack.
The holofoil for these cards has unique circular patterns which have never before been used on Pokemon cards. Each box of cereal runs about $3. It’ll probably take four to six boxes to get all four of the holo cards, or about $20. The last time Pokemon partnered with a cereal brand was way back in 2000. But those cereals didn’t come with cards or any goodies, they were just Lucky Charms with a Pokemon theme.
In the 2000’s, Pokemon also occasionally packaged CD’s in some cereals, such as the old PokeROM educational CD’s and even the “Pokemon Play It!” TCG game. Pokémon Toasted Oat Cereal with Marshmallow Bits was a breakfast cereal announced by Kellogg’s in March 2000 and released in May 2000. The cereal is similar to Lucky Charms, made up of oat-based rings and marshmallow pieces. These marshmallows were in the shapes of Pikachu, Poliwhirl, Oddish, and Ditto. This is thus the first time in over 15 years that Pokemon has been featured on cereals!
Another product was the Pokémon Pop-Tarts, a limited edition toaster pastries produced by Kellogg’s sold under the Pop-Tarts subsidiary. They came in boxes consisting of twelve pastries in a “wild cherry” flavor, topped with “Yellow Pikachu frosting” and sprinkles shaped in the form of Pikachu, Charmander, Poliwrath, and Chansey. The box included a figurine of one of the aforementioned Pokémon.
As Generation II neared, another version of Pokémon Pop-Tarts was released. This version had blue frosting with Poké Ball sprinkles, and the flavor was titled “Poké Berry”. They were produced to promote the third Pokémon movie, Spell of the Unown: Entei. In each box of twelve, one of three Pokémon Metallic Battle Figures could be found. These figures were later released for individual sale in 2001 by Hasbro.
So, what do you think about this booster packs? Are you going to buy this cereal to get those cards? Let me know in the comments below!