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Niantic is working with Playmob and local NGOs (or non-governmental organizations), having been inspired by Mission Blue, to host cleanup events around the world. This is to promote Earth Day through gaming.
These cleanup events will involve picking up litter and cleaning natural areas alongside other community helpers and Pokémon GO players for 48 hours.
Niantic and TPC will also be making a financial contribution to Mission Blue as well.
To find an event near you click here.
The official announcement from the development team at Niantic is as follows:
Join Us for a Worldwide Cleanup with Mission Blue!
Looking to make a difference this Earth Day, April 22? Like to play Pokémon GO? In collaboration with Mission Blue, we’re hosting local cleanup events around the world for Pokémon GO players, and you’re invited! Earth Day is a time to appreciate the places in which we live, and to find ways to help care for the planet. To help do our part, we will be hosting cleanup events around the globe!
Mission Blue, an organization dedicated to protecting the oceans, needs the help of Pokémon GO Trainers. If enough Trainers globally attend and partake in the cleanup efforts, they will unlock the following rewards worldwide:
1,500 attendees: 2× catch Stardust for Grass-, Water-, and Ground-type Pokémon for 48 hours
3,000 attendees: 3× catch Stardust for Grass-, Water-, and Ground-type Pokémon for 48 hours
Visit our Earth Day website to find a cleanup event near you! We believe in taking care of the planet, and we invite everyone to help us make the world a cleaner place. Join us to help make a positive impact around the world!